Find a Need and Fill it

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December 27, 2017
Anything Worth Doing is Worth Doing Poorly
December 28, 2017

Find a Need and Fill it

Zig Ziglar

When I was in the Seventh grade I was on the boxing team and later I boxed while in the Navy. I don't want to sound boastful, but it's a matter of record that the worst I ever finished was second. I finally quit boxing because of my hands - the referee kept stepping on them! As a boxer, the coach would always instruct us in the early part of the fight to feel our opponent out, probe and discover his weakness, and then exploit that weakness. The same basic procedure is followed in all athletic endeavors.

In the world of selling and business, a similar approach is taken but for a very different reason. In sales, we explore by asking questions to find out where our prospect "opponent" is weak, that is, needs help of some kind. Only then are we in position to offer our goods and services designed to "strengthen their weakness." To be successful, any business must provide goods or services that meet the weakness - that is, need - of the potential customers.

The oldest success advice going is, "Find a need and fill it." It is more true today than ever. Not only must we find the need and fill it, but we must find more needs and fill them better. That's one of the prime reasons more and more businesses are maximizing their people. Each one is crucial, from the lowest-paid member of the staff to the Chief Executive Officer. Businesses must encourage all their employees to find the needs of their customers, whether internal or external, and fill them. Each employee must have an attitude of responsibility for the company, its goods and services. This enhances the company's competitive edge, increases sales, and ensures employment for employees..

The rule today is keep your eyes open and think about solutions to problems. Your value to your company will grow immeasurably. Keep your eyes open and keep offering those suggestions. Who knows? Maybe the next one will be the magic one! Buy that idea and I'll SEE YOU AT THE TOP!

Zig Ziglar :“The Master of Motivation” Zig Ziglar has been described as “One of America’s Icons,” “the salesman’s salesman” and “A legacy that will forever impact our history.” Helping people to achieve long-term balanced success based on his philosophy of character, attitude and skills, he has impacted more than a quarter billion people and continues to make a difference in the lives of those who act on his philosophy.As a best-selling author, Zig Ziglar has written more than 29 sales and motivational books, 10 of which have appeared on best-seller lists and have been translated into more than 36 different languages and dialects worldwide. He’s been featured in numerous publications including the New York Times, the Washington Post, Fortune Magazine, the Dallas Morning News, Success Magazine, and Esquire Magazine. Ziglar motivational books and programs are widely distributed through multiple channels including the Ziglar website,, and the world’s largest producer of audio programs, Nightingale-Conant.In the media Ziglar has appeared on such venues as the Today Show, 20/20, the Phil Donahue Show and 60 minutes. As a speaker, Zig has repeatedly appeared with six former U.S. presidents; world leaders and news makers like Rudy Giuliani, Generals Colin Powell and Norman Schwarzkopf, and Lady Margaret Thatcher; business leaders, famous speakers and authors such as Seth Godin, Debi Fields, Tom Hopkins, Brian Tracy, Dr. Norman Vincent Peale, and Denis Waitley; and countless sports and Hollywood celebrities such as Paul Harvey and Joe Montana. At 84, Zig is still speaking while sharing the stage with his daughter, Julie Ziglar Norman. Together they reach audiences up to 20,000 at Get Motivated seminars as well as sharing messages of hope at smaller venues such as The Legacy at Willow Bend.


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